He came back to his fast-paced consulting job after a costly trip to the Bahamas with his wife and two kids. He flew in the night before, and the next morning he stood in front of his new clients. They attentively looked at him while he tried to sell an ambiguous product. With much practice and experience, he had several tag lines all lined up to generate the hype. Using honesty as a tactic, he told his customers that he was strictly fueling on an energy drink since he had just returned from vacation the night before and hadn’t gotten enough sleep. He also let them know that he was only there physically, and was somewhere else mentally. Several members of the audience stared at him like pit bulls and were ready to interrogate him on the meaningless product that he was going to get them to buy. He clapped his hands and said, “Ok! Let’s begin.” He then said, “But first, can you please push the play button?” He lowered his head in front of a female client. She thought for a second, then pressed on the middle of his forehead. They shared a laugh, and he began talking.
Sales pitch
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